International Journal of Research and Development in Engineering Sciences (IJRDES ) | Online Marketing: Emerging Trends and Issues

Online Marketing: Emerging Trends and Issues

In this era of modern technological world, Internet plays a vital role in human life. Internet has become an essential part of offices and homes. The number of people spends their time online in all over the world. This demand is driving Marketing Researchers to develop new platforms for interactive and two-way communication between Marketing firms and consumers. The Internet is a brilliant future among the favourite tools of Marketing Research. Online Marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online Marketing is also known as Internet Marketing, Web Marketing, Digital Marketing and Search Engine Marketing (SEM). Online Marketing is the exchanging values between the seller and buyer and it is done online. Online Marketing has sub sold traditional advertising in recent years and continues to be a high growth industry. Online marketing refers to Advertising and Marketing efforts that use the Web and E-mail to drive direct sales via E-Commerce. Online Marketing consists of three specialized areas like E-mail, Web Marketing and Social Media Marketing. The paper focuses on Online Marketing, Methods of Online Marketing, Benefits and Limitations of Online Marketing and Recent Trends and Issues in Online Marketing.

Research Type: Classification Research
Paper Type: Review Paper
Vol.7 , Issue 3 , Pages: 30 - 34, May 2025
Published on: 30 May, 2025
Issue Type: Regular

Cite Score

:

100
No. of authors

:

75
No. of Downloads

:

43

Cite Score

:

100
No. of authors

:

75
No. of Downloads

:

43

Cite Score

:

100
No. of authors

:

75
No. of Downloads

:

43

About Authors:

K. Pavithra

India

Viswam Engineering College

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Copyright © 2025, This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC-BY-NY-SA). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Corresponding Author: K. Pavithra, pavitra65@gmail.com

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.

Conflict of interest: The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Publisher’s note: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.