Online Marketing: Emerging Trends and Issues

Abstract

In this era of modern technological world, Internet plays a vital role in human life. Internet has become an essential part of offices and homes. The number of people spends their time online in all over the world. This demand is driving Marketing Researchers to develop new platforms for interactive and two-way communication between Marketing firms and consumers. The Internet is a brilliant future among the favourite tools of Marketing Research. Online Marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online Marketing is also known as Internet Marketing, Web Marketing, Digital Marketing and Search Engine Marketing (SEM). Online Marketing is the exchanging values between the seller and buyer and it is done online. Online Marketing has sub sold traditional advertising in recent years and continues to be a high growth industry. Online marketing refers to Advertising and Marketing efforts that use the Web and E-mail to drive direct sales via E-Commerce. Online Marketing consists of three specialized areas like E-mail, Web Marketing and Social Media Marketing. The paper focuses on Online Marketing, Methods of Online Marketing, Benefits and Limitations of Online Marketing and Recent Trends and Issues in Online Marketing.